“Privacy Policy” Effective date: 1st January 2000 Mittal Engineering Works, (“Company”, “we”, “us”, or “our”) provides agricultural implements, parts, services, after-sales support, and services through our websites, dealer portals, and customer support channels (the “Services”). This Privacy Policy explains how we collect, use, disclose, retain, and protect personal data, and the choices available to you.

Contact:
• 29 Baghpat Road, Opposite KMC Hospital, Meerut – 250 002, Uttar Pradesh, India
• Phone: 9412701691
• Email: info@mew.co.in
• Grievance Officer (India): Mr. Arvind Agarwal, General Manager, info@mew.co.in, 9412566366, 29 Baghpat Road, Opposite KMC Hospital, Meerut – 250 002
• EU Representative/DPO (if applicable): Not applicable
• Identification: name, business name, postal address, email, phone, government identifiers where legally required (e.g., GSTIN).
• Business and equipment details: farm size, crop type, machinery models/serial numbers, usage information you provide.
• Transactional: orders, invoices, payments (processed via payment partners; we store limited payment metadata).
• Service and support: warranty claims, service records, diagnostics you request or authorize.
• Dealer/partner interactions: quotations, purchase intent, service bookings through authorized dealers.
• Marketing preferences: consents, subscriptions, communications history.[iubenda]
• Online account credentials, cookies, device and browser data, IP, log files, and analytics (with consent where required).
• Geolocation/telematics (if enabled): equipment location and performance from compatible devices, subject to your consent and product capabilities.

Sources of data:
• Directly from you (forms, calls, emails, events), our websites/apps, and during purchases or service requests.
• Authorized dealers, service partners, payment processors, logistics providers, and finance partners connected to your transaction with appropriate notices and contracts.
• Public databases, KYC/verification providers where legally permitted for fraud prevention and compliance.

Purposes and legal basis:
• Provide and maintain Services: fulfill orders, deliver products, manage warranties, and provide support.
• Improve products and operations: diagnostics you request, quality assurance, analytics, and service optimization using minimal necessary data.
• Communications: service notifications, safety recalls, and updates; marketing with consent and opt-out options.
• Compliance: tax/GST, accounting, lawful requests, and dispute resolution.
• Security and fraud prevention: access controls, logs, and incident response.
• Legal bases include consent, performance of a contract, legal obligation, and legitimate interests balanced with your rights (GDPR, if applicable).